MARCEL RODRIGUES
Marcel Rodrigues is a bespoke hatmaker based in Cornwall and London. While pursuing my Master's in Marketing and Digital Communications at Falmouth University, I was given the chance to work with Marcel Rodrigues over the summer. My task was to develop a marketing strategy and plan for his social media channels to introduce his sustainable practices to his customers and target audience.
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OBJECTIVES
Craft a strategic marketing plan
Convey Marcel Rodrigues sustainable practices effectively
Construct a compelling content strategy in line with Marcel Rodrigues brand guidelines
EXECUTIONS
Devised a comprehensive marketing plan and strategy
Constructed a well-organised content schedule for various social media channels (Frequency, CTA, Quantity, etc.)
Established a thorough marketing plan complete with instructions for necessary photographs/video content
Created social media content for the inauguration of a new shop in Cornwall
RESULTS
Three-month plan in place
Marcel Rodrigues efficiently utilized time by adhering to instructions, enabling content production as required
Maintained consistency across social media platforms
Example of my services provided for Marcel Rodrigues
DIGITAL MARKETING
SOCIAL MEDIA POST
PREVIEW SNIPPET OF MARKETING PLAN & STRATEGY