MARCEL RODRIGUES

Marcel Rodrigues is a bespoke hatmaker based in Cornwall and London. While pursuing my Master's in Marketing and Digital Communications at Falmouth University, I was given the chance to work with Marcel Rodrigues over the summer. My task was to develop a marketing strategy and plan for his social media channels to introduce his sustainable practices to his customers and target audience.

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OBJECTIVES

  • Craft a strategic marketing plan

  • Convey Marcel Rodrigues sustainable practices effectively

  • Construct a compelling content strategy in line with Marcel Rodrigues brand guidelines

EXECUTIONS

  • Devised a comprehensive marketing plan and strategy

  • Constructed a well-organised content schedule for various social media channels (Frequency, CTA, Quantity, etc.)

  • Established a thorough marketing plan complete with instructions for necessary photographs/video content

  • Created social media content for the inauguration of a new shop in Cornwall

RESULTS

  • Three-month plan in place

  • Marcel Rodrigues efficiently utilized time by adhering to instructions, enabling content production as required

  • Maintained consistency across social media platforms

Example of my services provided for Marcel Rodrigues

DIGITAL MARKETING

SOCIAL MEDIA POST

PREVIEW SNIPPET OF MARKETING PLAN & STRATEGY